Overview of the Community Lifecycle

Post launch, you should be evaluating and addressing the following items below.

First Three Phases

Week 1

Month 1

Quarter 1

  • Identify any issues
  • Revisit training on select topics (if needed)
  • Analytics / reporting
  • Check growth of content, membership, activity vs forecast
  • Review traffic sources if external
  • Editorial Calendar
  • Discuss any community practice issues
  • Recommendations
  • Metrics review vs forecast
  • Discuss challenges
  • Recommendations
  • Rising stars
  • Best Content
  • Recommendations

Last Three Phases

Quarter 2

Quarter 3

Quarter 4

  • Metrics Review
  • Longer term trending
  • Resource planning
  • Super users / Advocates should be emerging
  • Community or Business challenges
  • Recommendations
  • Metrics Review
  • Business Value / Goals
  • Longer term trending
  • Resource planning
  • Advocacy growth
  • Community or Business challenges
  • Recommendations
  • Metrics review
  • Capacity planning for next year
  • Business value / Goals for next year
  • Resource planning for next year

See Appendix B - Building Your Community by Following Community Lifecycles for more details on the lifecycle.


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